Starting your own business is no easy task. If it were, everybody could be successful with their own startup. The thing is that there are a bunch of people who are capable of getting hold of their courage, jump head-first into it and look at failure right in the eye to say their idea will stand still.
In most cases, resources are scarce for startups; without the proper amount of resources, validating the business model is a complex matter. Because of the scarcity of resources, most startups develop slowly, and it is not easy to know from the very beginning whether the business approach will be sustainable in a competitive market.
When we talk about “performance metrics”, we are talking about the indicators required by the sales team in order to be successful. Nowadays, we live in a hyper-competitive business ecosystem, and it is essential for you to outline some metrics along with your sales team. This will provide the same outline to everybody involved. Keeping an eye on tactics is one of the best ways to keep your strategy alive.
In order to measure performance outputs in digital marketing, several tools are needed. Particularly in SEO, it is extremely common to use several indicators that let you know how your business is doing, or that enable you to provide reports to your clients. Here’s where the KPIs come into play.
The fundamentals of Lean startup may be described as follows: a company is considered a temporary organization that strives to find a sustainable business model by using several approaches that will help us learn while we move forward. The Lean startup methodology may be used in association with Lean Canvas or with the Canvass Business Model, two wonderful tools to develop business models.
Being supported by mentors and advisors that help the entrepreneur who launches his/her business is becoming increasingly more common, and it is more advisable as well. Mentors and advisors help the entrepreneur make sure that at least the first steps in the business are taken on a ground that is as safe as possible. In a similar manner, having investors and business angels join the company’s shareholders is extremely common.
It may be easy to think that we know what the needs of our client are, even if we just had a couple of meetings with him, followed by a few phone calls, and searched for key information in the client’s website.
Don’t be hasty! The Business Plan is the first thing you should prepare before you start with your business
The Executive Summary: the heart of your Business Plan! The executive Summary of your Business Plan is the document you will be required to show to your investors so that they may decide whether or not to invest their money in your business.
María Alcaraz
Albert Bellera
