We are in the midst of a digital evolution. Social media are completely changing the rules in commercial processes, and it’s up to you: either you remain a mere by-stander or you get fully involved using an action plan devoted to the generation of new opportunities.
CRM stands for Customer Relationship Manager. The CRM is a business strategy that focuses on the creation of a commercial bond between the company and the client by managing information so that it best suits the company’s needs. Such strategies are not only effective with current clients, but also with prospective clients. Knowing their clients’ needs makes the whole commercial process easy for companies, and provides them with a competitive advantage.
When we lead a team, we have a lot of responsibility to bear. Because we’ll be the ones who will have to account for the goals that were (or were not) achieved, and because we are the human face of the team, the person who will get all the pats on the back after success (this is usually the case) but also the negatives consequences that arise from the mistakes that were made (this is always the case!). In order to put up with all that, and do it with a great chance of success, we need our most powerful tool: the group; that’s it, our team.
Besides, you should join groups where your prospective clients may be, and start interacting in terms of content generation. The goal is to do you best to start a conversation, because the information you provide is valuable and it might be able to cater for several needs of the person talking to you.
Analyzing your competitors is no easy task. Nevertheless, it is a must if you are planning to set up a company, launch a new product or service or evaluate your market position. Analyzing your competitors will help you pinpoint their weaknesses and strengths, and decide how to use such information to gain an advantage over them in the market. But where do we start in the analysis of our competitors?
Starting a project with a view to turning it into a business is always challenging, and you should do things properly in order to avoid unnecessary risks. You need to move along a track that is as safe and smooth as possible: rough patches just come by themselves, no need to go searching for them.
Your words help build a relationship with a client. Therefore, you should carefully check what the most suitable questions in a commercial visit are. By doing so, you will be more effective and you will give your lead an opportunity to turn into a client. Carefully prepare what you are going to say before a commercial visit. If you just ask pointless questions because you didn’t prepare for the meeting carefully enough, you will have just wasted your time and that of the person meeting you.
Managing the social networks of your brand or company is neither easy nor simple, that’s for sure. Even more so when good content is king, given the fierce competition involved and the ever-present issue of information overload. Besides, we should keep several measurements in mind in order to be able to share our content at the right time to attract our target audience. An endless amount of details to be considered in order to make the most of every post, every tweet...
If you work as a salesperson, you need to set clear goals and keep a good self-concept, because you will need to face many drawbacks: you don’t get listened to, nobody answers the e-mail you sent or calls you back.... However, you may also encounter many satisfactions. One of such satisfactions arises from scheduling a new visit. Problems to be faced when actually selling will be discussed somewhere else
Without doubt, everybody devotes the necessary time to the invoicing process in order to avoid making any mistakes. This is true both for freelance professionals and for startup owners. However, mistakes in the invoicing process happen much more frequently than people think.
Get your clients speak more about you by using three great strategies. The digital revolution that has taken place in the last few years has brought along heaven (recommendation) and hell (interruption). On the one hand, the man in the street has ever-improving tools that make it possible for him to communicate with his sphere of influence. Social networks, smart phones, SMS applications... word-of-mouth spreads faster than ever in today’s world.
Writing for the sake of it is no longer an option. Not in social media and, above all, not in your blog. That means that, before you start your own blog, particularly if it is a professionally-oriented blog, you should devote time and effort to the creation of a good content strategy.
We have now reached the last trimester of the year. It’s time to outline your sales plan for 2016, where you may find out how much you may sell and what buttons you should push to reach the intended sales volume. Setting up a sales plan may be a complex matter, but we will make it easy for you. We outlined 5 easy steps you need to follow in order to be able to draw your plan.
Without the slightest doubt, marketing is essential in all companies in the world, regardless of their size, location, or the product or service they sell. No brand may currently survive without a strategic marketing plan that makes the brand known and visible (if there is any brand that, without doing no marketing at all manages to continue to exist and increase its sales, please tell me. This includes everything in the so-called marketing pack. That is, it also includes a decorated shop window, a shop in the best commercial street in the city and other off-line actions that do not look like positioning strategies but actually are. After all, nothing happens just by chance alone).
Selling is within everybody’s reach, but not everybody is effective when selling. It may look easy, but it’s not. Finding clients is becoming more and more difficult, as well as achieving customer loyalty. This is why “you” are the first thing that you need to sell to your client. In order to do so, you need to establish a positive attitude that enables you to control what happens in your mind. After all, you should remember the following: no clients, no company.
Manolo Vidal
María Alcaraz