Intercom is a fundamentally new way for internet businesses to communicate with customers, personally, at scale. It’s a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Our products enable targeted communication with customers on your website, inside your web and mobile apps, and by email
We consider product management from identifying all the jobs are customers need (you will find more info about jobs in our the first part) to the different options we come up with solving this problem to implementing it.
Thanks to intercom companies attributes we are able to divided our users and send targeted messages. That will help the user complete the objective they have.
The objective we follow with this strategy is that when our product development team works on improving our platform they can always remember the feedback from real customers. Plus they will gather data to back decisions regarding changing or improvements made on product features.