There are many issues to consider when setting up a start-up/small business that can help create solid foundations for the future. In this article we will look at three important factors which are yield management, burn rate and product requirement documents. While commonplace in different sectors they offer a great insight into maximising income, minimising outgoings and targeting your product/service specific demographic.
The conventional methods that many business owners use to market their business include making calls and sending impersonal, cold emails to consumers. However, statistics show that these methods no longer generate the kind of sales you may expect in your business. To fix this problem, you may want to consider conversational marketing.