We are in the midst of a digital evolution. Social media are completely changing the rules in commercial processes, and it’s up to you: either you remain a mere by-stander or you get fully involved using an action plan devoted to the generation of new opportunities.
Besides, you should join groups where your prospective clients may be, and start interacting in terms of content generation. The goal is to do you best to start a conversation, because the information you provide is valuable and it might be able to cater for several needs of the person talking to you.
When you work in sales, you should reduce emotional distress to a minimum, as many people will say “NO” to your offer. As you may know, there may be XXX contacts in your database, but only XX of them will agree to meet you, and only X will eventually buy what you have to offer. Make the most of your CRM and you will see how much you can learn in order to increase the conversion ratio with your client.
Some companies try to move too fast towards their client, without doing a previous analysis to find out what their goals for this client are. In other words, the timer towards the client is being set, but none of the members in the sales team has a compass to assist in the decision on where to go with this client.