Three important issues for start-ups/small businesses to consider

There are many issues to consider when setting up a start-up/small business that can help create solid foundations for the future. In this article we will look at three important factors which are yield management, burn rate and product requirement documents. While commonplace in different sectors they offer a great insight into maximising income, minimising outgoings and targeting your product/service specific demographic.

5 Tips and Tricks to Acquiring Customers Online

Customers are the most important stakeholders in any business, and without them, a business cannot thrive or survive. With these stakeholders, the more, the better. That's why businesses are continually searching for new ways to acquire them. Tech has changed the way the world works, with everyone now having an online presence. But how does a business get more customers from online platforms? Continue reading to find out some of the tricks and tips for acquiring customers online.

How to use Linkedin in your sales

We are in the midst of a digital evolution. Social media are completely changing the rules in commercial processes, and it’s up to you: either you remain a mere by-stander or you get fully involved using an action plan devoted to the generation of new opportunities.

What is a CRM?

CRM stands for Customer Relationship Manager. The CRM is a business strategy that focuses on the creation of a commercial bond between the company and the client by managing information so that it best suits the company’s needs. Such strategies are not only effective with current clients, but also with prospective clients. Knowing their clients’ needs makes the whole commercial process easy for companies, and provides them with a competitive advantage.

What does it take to be an entrepreneur?

Starting your own business is no easy task. If it were, everybody could be successful with their own startup. The thing is that there are a bunch of people who are capable of getting hold of their courage, jump head-first into it and look at failure right in the eye to say their idea will stand still.