Three important issues for start-ups/small businesses to consider

There are many issues to consider when setting up a start-up/small business that can help create solid foundations for the future. In this article we will look at three important factors which are yield management, burn rate and product requirement documents. While commonplace in different sectors they offer a great insight into maximising income, minimising outgoings and targeting your product/service specific demographic.

5 Tips and Tricks to Acquiring Customers Online

Customers are the most important stakeholders in any business, and without them, a business cannot thrive or survive. With these stakeholders, the more, the better. That's why businesses are continually searching for new ways to acquire them. Tech has changed the way the world works, with everyone now having an online presence. But how does a business get more customers from online platforms? Continue reading to find out some of the tricks and tips for acquiring customers online.

What is a CRM?

CRM stands for Customer Relationship Manager. The CRM is a business strategy that focuses on the creation of a commercial bond between the company and the client by managing information so that it best suits the company’s needs. Such strategies are not only effective with current clients, but also with prospective clients. Knowing their clients’ needs makes the whole commercial process easy for companies, and provides them with a competitive advantage.

How to keep your team motivated

When we lead a team, we have a lot of responsibility to bear. Because we’ll be the ones who will have to account for the goals that were (or were not) achieved, and because we are the human face of the team, the person who will get all the pats on the back after success (this is usually the case) but also the negatives consequences that arise from the mistakes that were made (this is always the case!). In order to put up with all that, and do it with a great chance of success, we need our most powerful tool: the group; that’s it, our team.