The conventional methods that many business owners use to market their business include making calls and sending impersonal, cold emails to consumers. However, statistics show that these methods no longer generate the kind of sales you may expect in your business. To fix this problem, you may want to consider conversational marketing.
Customers are the most important stakeholders in any business, and without them, a business cannot thrive or survive. With these stakeholders, the more, the better. That's why businesses are continually searching for new ways to acquire them. Tech has changed the way the world works, with everyone now having an online presence. But how does a business get more customers from online platforms? Continue reading to find out some of the tricks and tips for acquiring customers online.
We are in the midst of a digital evolution. Social media are completely changing the rules in commercial processes, and it’s up to you: either you remain a mere by-stander or you get fully involved using an action plan devoted to the generation of new opportunities.
As an entrepreneur, you will often hear about several economic concepts, even if you don’t manage your business accounts personally. It would be advisable to know what these concepts mean, so that you may make the required decisions knowing what they will actually involve.
CRM stands for Customer Relationship Manager. The CRM is a business strategy that focuses on the creation of a commercial bond between the company and the client by managing information so that it best suits the company’s needs. Such strategies are not only effective with current clients, but also with prospective clients. Knowing their clients’ needs makes the whole commercial process easy for companies, and provides them with a competitive advantage.
Starting your own business is no easy task. If it were, everybody could be successful with their own startup. The thing is that there are a bunch of people who are capable of getting hold of their courage, jump head-first into it and look at failure right in the eye to say their idea will stand still.
The so-called cloud services are extremely modern as of right now. They also bring along plenty of advantages most people are unaware of. Some time ago, I shared with you the strengths of working in the cloud, and I would now like to focus on a fundamental aspect when it comes to tackling administration tasks in our workplace: invoicing.
When we lead a team, we have a lot of responsibility to bear. Because we’ll be the ones who will have to account for the goals that were (or were not) achieved, and because we are the human face of the team, the person who will get all the pats on the back after success (this is usually the case) but also the negatives consequences that arise from the mistakes that were made (this is always the case!). In order to put up with all that, and do it with a great chance of success, we need our most powerful tool: the group; that’s it, our team.
In most cases, resources are scarce for startups; without the proper amount of resources, validating the business model is a complex matter. Because of the scarcity of resources, most startups develop slowly, and it is not easy to know from the very beginning whether the business approach will be sustainable in a competitive market.
Besides, you should join groups where your prospective clients may be, and start interacting in terms of content generation. The goal is to do you best to start a conversation, because the information you provide is valuable and it might be able to cater for several needs of the person talking to you.
Productivity and efficiency are two features that every freelance professional or entrepreneur tries to include in all their activities. We want to take these values along in everything we do, but we unconsciously shift towards our “default mode” when working.
In order to measure the productivity of a company in a swift manner, the following equation may be applied: Productivity = (Products or Services Produced) / (Resources Used). Which means that a company is productive when the use of resources is optimized.
Analyzing your competitors is no easy task. Nevertheless, it is a must if you are planning to set up a company, launch a new product or service or evaluate your market position. Analyzing your competitors will help you pinpoint their weaknesses and strengths, and decide how to use such information to gain an advantage over them in the market. But where do we start in the analysis of our competitors?